Over at BlueOregon blog, Kari Chishom posits a theory about why the Oregonian, which just announced 37 new layoffs, is dying. (See below for a summary.) Of course, at WikiProject Oregon, we’re often focused on a different (but not wholly unrelated) issue: the Oregonian’s unwillingness to develop a web site worthy of the modern Internet reader’s attention.

Kari points to the publisher’s inefficient set of offerings for potential advertisers:

Yesterday’s announcement of first-ever newsroom layoffs at the Oregonian included this statement:

The Oregonian, like all newspapers, has endured declining revenues the past few years, the result of the recession and the migration of advertising to the Internet.

That latter excuse, to be frank, is crap.

The Oregonian newsroom folks who were laid off – and those that have survived – deserve to know that OregonLive.com is running an online advertising operation that is so bad that there can only be one explanation: They’re actually trying to earn less ad revenue.

What do you think? Add your comments on the BlueOregon thread.

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